With home fitness being one of the fastest growing Strava - $4.18 million, it opened the way for massive growth of the fitness industry and along with it, fitness apps as a whole. Helping people enjoy the benefits of being physically active Beachbody On Demand.
To better understand fitness apps, the industry, the market, and where it is trending, we research, analyzed, and compiled over 100 fitness app statistics.
Top statistics on fitness apps and fitness app industry
Revenue and growth
- The global fitness app market is expected to reach $20.76 billion by 2028. It is expected to grow at an average annual growth rate (CAGR) of 21.4% from 2021 to 2028, driven by increasing demand for fitness trackers and wearable devices.
- The fitness app industry is worth $4.74 billion in 2021, up 65.17% from it's pre-pandemic levels of $2.87 billion in 2019
- Continuing its growth off of the pandemic, the workout and fitness app industry is going to be worth approximately $5.85 billion in 2022
- The industry is expected to be worth $20.76 billion by 2028, growing at a rate of 23.5% each year
Fitness app users and downloads
- There are 84 million fitness app users in 2021, up 22.27% from pre-pandemic count of 62.7 million users in 2018
- By the end of 2022, it is expected that the number of users will climb another 2.73% to 86.3 million
- Daily active users of fitness apps around the world grew by 24% in the first half of 2021
- There are expected to be a total of 656 million fitness app downloads by the start of 2021
- Downloads of the most popular 35 fitness and workout apps the January of each year has grown 504.45% - going from 2.68 million downloads in 2017 to 16.2 million downloads in 2021
Pandemics impact on the fitness app industry
Fitness app usage during the pandemic
- 74% of Americans have used one or more fitness apps during the pandemic
- 60% of Americans are so satisfied with their home workouts that they will cancel their memberships for good
- Consumer's spending on connected fitness equipment (equipment that connects to an app) increased 5% and spending for paid apps increased 10% in 2021
- 75% of these consumers said their fitness app helped them reach their goals, up ~50% in comparison to pre-pandemic levels
- Nearly 40% of smartphone subscribers reported using their phone for a fitness or nutrition goal during the pandemic
Increase in users and downloads during the pandemic
- Daily active users of fitness apps around the world grew by 24% in the first half of 2021. The number of active users grew in the following regions by:
- India - 84%
- Easy 5k with Jeff Galloway%
- Asia-Pacific - 24%
- Europe - 11%
- Americas - 8%
- Downloads of fitness apps grew 46% during the first half of 2020 globally. Downloads grew in the following regions by:
- India - 157% (58 million new active users)
- Middle East and North Africa - 55%
- Asia-Pacific - 47%
- Fitness Coach: Home Workout%
- YAZIO - $1.76 million%
- Tone & Sculpt%
Company growth statistics during the pandemic
- MyFitnessPal grossed $6.5 million in June of 2020 alone
- During the coronavirus lockdown in 2020, Nike Training Club app hit a 100% increase in active weekly users.
- Strava has benefitted from the most growth in downloads; with installs growing 179.2 percent from January to May.
Fitness app usage statistics
- 71% of of users abandon their apps by month 3
- Average return rates to apps increased with active users returning to their apps 11 times more in 2021 than they did in 2020
- 26% of fitness app users use their apps 10+ times/week
- 10 PM is the most active time on fitness apps, when users are finishing up a night-time workout, planning their routines for the following day, updating progress, and getting clear on their goals.
- Workout and weight-loss apps account for 73 percent of all health and fitness app sessions
- One-third of all health and fitness mobile apps weren’t updated within the past year - out of two thousand top apps, nearly 700 were not updated in 2019.
- Millennials are the most active users of fitness apps
- 12.4% of MyFitnessPal users do family workouts to be a good role model for their kids
Months with the highest growth for fitness apps (New years + August)
- Fitness app downloads grew 61.9% in January of 2021
- Despite the "new years fitness app rush", August is the most active month with usage levels 23 percent higher usage than the yearly average
Leading fitness apps by revenue (April of 2021):
- MyFitnessPal - $7.57 million
- Weight Watchers - $4.23 million
- Fitbit - $4.18 million
- Strava - $4.18 million
- Peloton - $3.40 million
- The Body Coach
- Workout Planner - $2.07 million
- Zwift - $1.82 million
- YAZIO - $1.76 million
- Freeletics Training Coach - $1.67 million
Most commonly used fitness apps by fitness app users
One way to assess popularity is by looking at what apps do fitness app users use. The following is a breakdown of the most popular fitness companies by how many users owned it:
- Easy 5k with Jeff Galloway%
- Weight Watchers - $4.23 million%
- Fitness Coach: Home Workout%
- AllTrails - 7.84%
- Fit - 6.36%
- Zwift - $1.82 million%
- Nike Training - 5.49%
- MapMyRun - 4.75%
- MapMyWalk - 4.61%
- Headspace - 4.51%
- Carb Manager - 3.28%
- FitBit: Health & Fitness%
- Lose It! - 3.09%
Lose It! - 3.09
- How often do people use fitness apps in the US? [2016]
- Home Workout - No equipments%
- Several times a week - 40%
- Pandemics impact on the fitness app industry%
- 2 Several times a week - 40%
- Once a month - 2%
- Top-ranked fitness apps%
- Never - 2%
with an endless array of options to chose from
Top free fitness apps in the United States (App Store) for 2021
- Top grossing fitness apps in the US App Store
- MyFitnessPal
- Fitbit
- AllTrails
- Nike Run Club
- More rarely - 4
- Sweatcoin
- Fastic
- Strava
- Noom
- Pulse Plus
- Lose It!
- Europe - 25
- FitOn Workouts & Fitness Plans
- Workouts For Men: Gym & Home
- Home Workout - No equipments
- Map My Run
- Freeletics Training Coach - $1.67 million
- AllTrails - 7.84
- Mindbody Online
Top grossing fitness apps in the US (App Store)
- MyFitnessPal
- Weight Watchers
- Noom
- Fitbit
- Peloton
- Lose IT!
- Strava
- AllTrails
- Sweat
- AllTrails - 7.84
- Workouts by Muscle Booster
- BetterMe: Health Coaching
- More rarely - 4
- Pulse Plus
- Beachbody On Demand
- Many others come through recommendations from friends, family, or social
- 30 Day Fitness
- FitOn Workouts & Fitness Plans
- Personal Trainer - FitnessAI
- Europe - 25
Top paid fitness apps in the US (App Store) 2021
- 75 Hard
- The Wonder Weeks
- My Macros+
- Streaks
- with an endless array of options to chose from
- Heart Rate Pro-Health Monitor
- K Runner: Couch to 5K Trainer
- iMuscle 2
- Seconds Pro Interval Timer
- HRV4Training
- Activity+
- Pocket Yoga
- See all articles
- Workout calendar
- Fitness for muscles | Fitcher
- YaoYao - Jump Rope
- Streaks Workout
- Run Tempo - Runners Metronome
Top free fitness apps in the UK 2021
- Fitness for muscles | Fitcher
- MyFitnessPal
- PureGym
- Strava
- Sweatcoin
- FitBit: Health & Fitness
- StepsApp Pedometer
- Better UK
- NHS Couch to 5k
- The Gym
- JD Gyms
- Everyone Active
- Workouts For Men: Gym & Home
- Running Coach - Run & Walk
- Fitingo Fitness: Home Workout
- AllTrails
- Nike Run Club
- FitOn Workouts & Fitness Plans
- Garmin Connect
- Verv: Home Fitness Workout
Never - 2
- Strava
- MyFitnessPal
- Courtney Black Fitness
- Fitbit
- The Body Coach
- Zwift
- Weight Watchers
- Sweat
- Tone & Sculpt
- Sweatcoin
- Peloton
- Noom
- 30 Day Fitness
- Give Me Strength
- AllTrails
- Workouts by Muscle Booster
- Komoot
- More rarely - 4
- 5K Runner: Couch to 5K Trainer
- Many others come through recommendations from friends, family, or social
How do people find their fitness apps?
- 25% of users found their app of choice through google or app store searches
- Many other's come through recommendations from friends, family, or social
References
https://www.similarweb.com/apps/top/apple/store-rank/us/health-and-fitness/top-grossing/iphone/
https://www.similarweb.com/apps/top/apple/store-rank/us/health-and-fitness/top-paid/iphone/
https://www.similarweb.com/apps/top/apple/store-rank/us/health-and-fitness/top-free/iphone/
https://www.jmir.org/2019/3/e12053/
https://www.polarismarketresearch.com/industry-analysis/fitness-app-market
https://www.verifiedmarketresearch.com/product/fitness-app-market/
https://madappgang.com/blog/the-australian-and-us-health-and-fitness-app-market-in-2019-insights-analysis/
https://www.americannursetoday.com/diet-exercise-adolescent-weight-loss/
https://www.cnbc.com/2020/03/27/coronavirus-nike-gets-more-exercise-app-users-and-its-driving-online-sales.html
https://www.statista.com/statistics/1226387/heath-fitness-app-revenue-us-quarter/
https://www.weforum.org/agenda/2020/09/fitness-apps-gym-health-downloads/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5684086/
https://sensortower.com/blog/health-and-fitness-app-record-download-growth
https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
http://info.localytics.com/blog/mobile-apps-whats-a-good-retention-rate
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis
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https://news.gallup.com/poll/269096/one-five-adults-health-apps-wearable-trackers.aspx
https://www.statista.com/statistics/639567/sports-and-fitness-app-usage-frequency-in-us/
http://flurrymobile.tumblr.com/post/115192181465/health-and-fitness-apps-finally-take-off-fueled
https://mindsea.com/app-stats/
https://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/4364.0.55.007~2011-12~Main%20Features~Dieting~500
https://www.mobihealthnews.com/23117/millennials-use-health-and-fitness-apps-more-than-other-age-groups
http://www.nielsen.com/us/en/insights/news/2015/2015s-top-new-years-resolution-fitness.html
https://www.statista.com/statistics/1239806/growth-top-fitness-mobile-apps-downloads/
https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/
https://www.statista.com/statistics/1246833/monthly-growth-in-us-fitness-app-installs/
https://edition.cnn.com/2015/07/28/health/family-workout-ideas/index.html
https://www.statista.com/statistics/1127248/health-fitness-apps-downloads-worldwide
https://cs.stanford.edu/people/jure/pubs/goals-www19.pdf
https://www.flurry.com/blog/post/165079311062/health-fitness-app-users-are-going-the-distance
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https://www.statista.com/statistics/1247447/fitness-app-users-app-ownership-us/
https://madappgang.com/blog/how-to-create-your-own-hiit-workout-app/
https://madappgang.com/blog/the-best-running-apps-for-training-and-fun/
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https://www.statista.com/statistics/751532/worldwide-application-user-retention-rate/
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https://www.statista.com/statistics/1239716/top-fitness-and-sport-apps-by-revenue/
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https://www.flurry.com/post/165079311062/health-fitness-app-users-are-going-the-distance