Our verdict
With its simple and versatile design, the DC Pure ensures maximum performance on skate and streets. Many wearers who were able to wear these aggressively are pleased with its technology-infused upper and outsole that delivers excellent performance.
Pros
- low top sneakers
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- Good for extreme sports
- Streamlined look
Cons
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Who should buy the DC Pure
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- You want a sneaker with an outsole that has a pill pattern that ensures maximum traction
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For more than ten years of producing skateboard shoes, DC has perfected the mix of style and board performance. The DC Pure ramps up a full-skate appeal with its low-top silhouette, padded interior, and a wide array of colorways that suits any skater's personality. All colorways come in neutral tones with subtle DC logos on the sides, tongue, and bottom of the shoe.
Its SUPER SUEDE upper not only adds sleekness to its overall design but adds 50% durability because of its abrasion-resistant feature. The perforated mesh panel and collar are small details that cannot be missed as it adds texture and makes the sneaker more breathable and lightweight.
Notable Features
As a sneaker produced by a brand that deeply boasts its expertise in skateboarding, it is evident that the DC Pure also exhibits the craftsmanship, duality, and style that are expected from the brand. It is infused with Dynamic Grip Technology, an advancement composed of several rubber types —soft for control for flips and ollies, medium for traction and grip, and hard for durability, which all work seamlessly together for effective and long-lasting performance.
Good for extreme sports
As the founder of Eightball Clothing, Type A Snowboards, and Blunt Magazine, the business knowledge and fascination for extreme sports were placed into good use by Ken Block and Damon Way in establishing DC Shoes in 1994. The brand is a global action sports brand offering footwear for extreme sports like skateboarding, surfing, snowboarding, motocross, and BMX. In just a matter of one year, the company was able to reach company revenue of a staggering $7 million in sales.
About ten years in operation, DC Shoes hit sales of $100 million and was sold to Quiksilver the same year. Currently, the brand offers an expanded product line featuring men's, women's, and kid's skateboarding and lifestyle shoes.
