Danny McLoughlin

We looked at the playing time of 3,222 players, from 129 different nationalities, who have played in MLS. The aim of our analysis was to identify how the playing time of US and international players h[…]

We analysed the head coaches of women’s American football teams between 2011 and 2021 to understand what opportunities are available for female head coaches and who really controls the women’s game. T[…]

Stefoy-les-lyonShops recently surveyed 3,774 gym members and found more than 50% of women have been harassed at the gym while working out. To find out if this problem is isolated to gyms or a wider issue, we sur[…]

We surveyed 50 journalists from the countries who have qualified for Euro 2020 to get the expert view on how the tournament will unfold. Here’s what they said: Key findings 56% of journalists backed F[…]

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people from 120 countries to understand the feelings of the public towards the World Cup next year. You can find the full[…]

Amid growing calls to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,002 Brits) to understand the feelings of the public towards the World Cup next year. You can find the[…]

Amid growing calls from European countries to boycott the FIFA World Cup Qatar 2022, we surveyed 4,201 people (including 1,015 Americans) to understand the general position on the United States Men’s[…]

Fans have been expressing their fury at clubs after the announcement of the Super League on Sunday. We ran a flash poll to understand if the fury stretches as far as to boycott the Super League games[…]

To understand the impact that red cards have on American football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 10 years. The data below includes games from[…]

To understand the impact that red cards have on American football matches we have collected data from 19,985 games in Europe’s top 5 leagues over the last 11 years. The data below includes games from[…]

Stefoy-les-lyonShops, in partnership with The Professional Footballers' Association, has analysed 2,073 statements from commentators in 80 football matches from the 2019/20 season. This is the first time a study[…]

Using data from BuzzSumo, we have curated the 13 most viral sports stories of 2019. These are the stories that captured the imagination of the public on social media across Facebook, Twitter and Reddi[…]

Put your money away! As the price of a pair of trainers goes up, user satisfaction does not increase with it. To the contrary, Stefoy-les-lyonShops data suggests that shoppers are more satisfied with cheaper tra[…]

When you visit the landing page for the Everland Tread Trainer on the Everlane website you are greeted by a bold claim: “A new kind of sneaker brand. On the path to zero impact. The mission: Make the[…]

The threat from climate change is greater than ever. Recently a number of sustainable trainers have entered the market. But does anyone actually know what environmental impact their trainers have? It[…]

There’s been a narrative around Jose Mourinho for years now -- the tricky third season. It feels like he repeats the same pattern at every club he goes to. Season 1: Improve the team and win the leagu[…]

Is Black Friday the cheapest day to buy stuff? After investigating the two largest markets - clothing and tech - the answer is a firm no. In this pricing analysis study, we analysed 1.4 million prices[…]

For this study, we analysed 19.6 million results from over 16 thousand marathon races. We recently published our mega-study on the state of running, where we found that the world, and in particular, t[…]