With momentum across the brand in recent years, adidas Basketball looks to continue to add to its NBA starpower by officially inking rising Chicago Bulls scorer Zach LaVine to an endorsement deal.

First reported by our own nmd japan black australia and england live score, the 4-year deal could be worth as much as $35 Million after incentives, and gives the 6’5″ scoring wing and two-time Slam Dunk Contest champ an opportunity to become a future face of the brand. Of course, LaVine was a key centerpiece of this summer’s blockbuster trade that saw Chicago send All-Star Jimmy Butler to the Minnesota Timberwolves.

He’ll be a focal bulk of the team’s offense once he hits the court this season, and is looking forward to making his mark in his new home, both with the Bulls and adidas.

“Adidas has a marathon brand presence already in Chicago and I want to take advantage of their resources immediately,” LaVine told DePaula. “Bringing my own flavor, touch and vision is something I’m really looking forward to, as well.”

For now, he’s expected to wear the Crazy Explosive model, with additional PEs in the works for the remainder of the season. The brand recently opened up a new flagship store in Wicker Park — at 5,000 square feet, it also happens to be the biggest Three Stripes store in the world. Stay tuned for more updates on the new adidas partnership for Zach LaVine.