On Saturday night, Leo Messi celebrated his NYC arrival with fans across the world. Using a projection screen similar to the one in the NBA Playoffs, active users of the adidas Soccer Facebook Page had their names shine in Time Square. The event also celebrated the launch of the adiZero F50 cleat.
![Video Leo Messi Lights Up NYC with adidas Soccer 620x382](https://www.nicekicks.com/files/2012/06/Video-Leo-Messi-Lights-Up-NYC-with-adidas-Soccer-620x382.jpg)