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The research and innovation that goes on behind the closed doors of Nike’s world headquarters in Beaverton is unmatched. The cutting-edge technology that differentiates Nike’s line does not come without countless hours of work being put into each product. The behind the scenes research is usually extremely secretive to protect their ideas and innovation, but this exclusive look from Dezeen goes inside the athletic innovator’s leading laboratory. The director of the Nike Sport Research Lab, Matthew Nurse, narrates this rare peek into the process of how the Swoosh tests new technologies and tweaks new products. With Nike’s release of the FuelBand and Nike+ sensors for your shoes, the general public can have their own performance monitors, but no one in the general public has a perspiring test mannequin. Scroll down and check out the video below to see what it takes to produce the shoes and apparel that we all love.
Are you surprised by the amount of studying that goes into Nike’s work? Write down your thoughts in the comment section below.
“Hal is very sophisticated. He’s a copper sweaty mannequin” from Dezeen on Vimeo.
