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As the WNBA is set to tip-off, brands are locking in their athletes for the future. Under Armour looks to expand its basketball portfolio by signing Dallas Wings rookie Bella Alarie, according to ESPN”s Nick DePaula. The #5 overall pick sale the 2020 draft put on a clinic during her four years at Princeton.
One of the most successful Ivy League hoopers in history looks to make her print on the WNBA and within Under Armour. The deal includes a multi-year footwear and apparel endorsement.
Stay tuned as we expect to see UA make more moves within the W.
