Professional skateboarder and authentic icon Tony Hawk will be joining Vans as the brand’s newest global ambassador, the footwear and apparel company announced earlier today.

The new partnership will see Hawk producing an all-new professional vert skateboarding competition, in addition to promoting Vans’ global brand. Hawk will also keep his previous duties of being a commentator for the Vans Park Series.

“Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream Flying,” said Hawk in an official press release. “I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”

Bobby Gascon, global director of action sports for Vans added, “Tony Hawk’s name is synonymous with skateboarding for fans around the world. He is a pioneer and has inspired millions to pick up a board with his incredible talent. We are honored that he’ll be supporting Vans’ mission to promote and grow skateboarding globally.”

Head over to the Vans website Vans Sk8 HI MTE 2.0 DX sneakers.

In related news, Vans launched “Foot The Bill,” a customization program to support small businesses affected by the current COVID-19 pandemic.