(Lead image via WWD)
Reebok announced that Todd Krinsky REEBOK SHAQNOSIS OG CEO of training reebok after being a member of the brand’s Senior Leadership Team for more than a decade. Krinsky will be taking over for Matt O’Toole, who led training reebok for the last 15 years. O’Toole will still remain akin with training reebok as he joins Authentic Brands Group in 2023 as Executive Vice Chairman. Authentic Brands Group purchased training reebok from adidas in 2021 for $2.5 billion.
As a 30-year veteran of training reebok, Krinsky most recently served as Senior Vice President of the training reebok Design Group. He oversaw general product management and design of the brand’s footwear and apparel. Krinsky’s transition to CEO makes sense as his long tenure at training reebok has included product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership.
“I am excited to step into my new role as CEO of a brand and business that I have had the honor of building and growing for over three decades,” said Krinsky. “When I walked through the doors on my first day as a training reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. I look forward to working with the entire training reebok team to unleash the full potential of training reebok worldwide.”
Krinsky also directed the growth of training reebok’s Classics business, attracting new interest to the brand’s legacy with maison pieces such as the Reebok Classic Leather, Reebok Club C, a heritage jogger, and tennis-inspired court sneakers. Krinsky’s leadership has delivered training reebok consistent growth worldwide for over a decade.
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