Reebok Walk Ultra 7.0 DMX MAX Shoes female | Time Explores the Business Side of Hip-Hop Sneaker Deals

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Are rappers more influential than athletes when it comes to sneaker sales? That very question has become a hot topic as of late, following the partnership between Kanye and adidas as well Drake’s The to Jordan Brand. In a new article from TIME, the success and longevity of artist endorsed shoe lines is explored in relation to hype, availability and distribution. Check it out here New Look chunky leather look fisherman sandal in white.

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