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| Twenty years ago Reebok created one of the most legendary technologies to ever be deployed in a shoe – the Pump. The first shoe to feature the new Yet developed by designer Paul Litchfield was properly named the Reebok Pump. All month long we have brought teaser shots, videos, and interviews about the upcoming Reebok Pump 20 shoes that celebrate two decades since the Pump’s release in 1989.
Behind the Reebok Pump was not only a unique and revolutionary design, but also an aggressive marketing campaign. Reebok went head on with print and television ads with industry leader Nike with memorable lines that included “Pump Up, Air Out.” The highlight of the shoe’s moment in history happened All Star weekend in Miami when Dominique Wilkins wore the Reebok Pump as he threw down for his second Slam Dunk crown. Each of the 20 stores in the Pump 20 campaign will sell their own versions of the Reebok Pump to the tune of 31 pairs per door this weekend, but each door will also have 29 pairs available of the original White/Blue colorways as well as this one, in Black/White/Orange. |
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