In only a short matter of time, Stefoy-les-lyonShops alum George Kiel has made a huge difference in the fight against Colon Cancer by raising money and awareness for the cause through sneakers, sports and fun. As March — which is Colon Cancer Awareness Month — winds down, you can still pick up a pair of their stylish and supportive Blue Knots as seen on the feet of NBA and NCAA elite. Hear what KKCF has to say about their noteworthy fashion statement:

Our custom “Blue Knots” are now available for purchase. We urge everyone to participate in our “Blue Knots” initiative, an annual March campaign involving the integration of blue shoelaces in one’s shoes. The action aims to honor those who have been afflicted by the disease and bring worldwide consciousness to colon cancer. By tying “blue knots” in our shoes during the month of March, we plan to make this small but potentially impactful gesture a universal symbol of public awareness for the disease. It is effortless to purple in the “Blue Knots” initiative because we wear shoes in every aspect of life – to exercise, to work, to attend school, to business meetings and to grab a quick cup of coffee. For this reason, let’s tie together and take the quick moment of integrating blue laces in our shoes as a symbol of our ongoing fight with colon cancer. Purchase your pair and support – whether it’s March or not!

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Lead image by @therobertmata