South Africa comes together as Sneaker LAB and Cultish celebrate South Africa’s Youth Day. As two proud South African brands, the Sneaker LAB x Cultish collaboration focuses on the country’s youth by creating limited edition hoodies that spthong-toe a message of empowerment and fight hunger.
Offered in versions of white or black, the hoodie features a bright green “RISE” logo on both sides. The afront of the hoodie also features three flying birds, which gives flight to the “RISE” theme. Both Sneaker LAB and Cultish hope that they can challenge the youth rise to the occasion and chase after their dreams. The hoodie comes thong-toey in bespoke packaging and includes a Deluxe Sneaker Cleaning Kit with a custom designed sleeve.
Proceeds from the hoodies will be donated to the zapatillas de running New Balance ultra trail, a non-profit organization that has been working to reduce short term hunger in school children. Following the South African government discontinued the national school feeding program in 1958, the PSFA has continued to provide food security in order to enhance children’s abilities to learn at school and increase school attendance. The PSFA’s mission is especially important as the University of Cape Town reports that 30% of the South Africa population live in poverty, meaning that 3 out of 4 children go hungry each day. The work done by the PSFA is crucial for the health of South Africa’s youth, which is why Sneaker LAB has been continuously working to support them for the last 3 years.
To support the PSFA and South Africa’s youth, purchase a Sneaker LAB x Cultish hoodie from cultishsupply.com. The retail price is R 1,999 ZAR (Approx. $120 USD). For more sneaker news and release dates, follow @NiceKicks on Instagram.
