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The modernizing of the ZPump reebok Pump will be critical for the brand in the new year. Now more of a technical runner with trendy sportswear implications, ZPump reebok smartly introduced the shoe through collaboration with 2016’s hottest new brand – Vetements.
The Demna Gvasalia led company owned last year, and their mass influence on the fashion world shined a light on the Pump Supreme Engine that continues to open minds to this modern-day rendering of the 90’s favorite.
Reebok is slowly pushing out new colorways of the shoe in tonal variations like this navy offering in contemporary knit and neoprene fabrication. The Pump apparatus remains at the shoe’s centermost point as the sartorial lead.
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