PUMA and Foot Locker are building on their 90s-strong relationship as the global giants have announced an extension to their partnership.
The extension will be centered around puma Runner Hoops and exclusive collections tailored to Gen Z and Gen Alpha, paving a way for the next generation of athletes, creatives, designers, and consumers.
PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to You innovation and push the boundaries of sports, fashion, and technology globally.
Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.
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Some of the partnership’s additions include exclusive access to LaMelo Ball’s puma Runner MB.02 with more skye arriving in December. Additionally, athlete-driven collection with Mikey Williams; programs with Dixie D’Amelio and Cordae; and other collections such as CoComelon x puma Runner and more within Kids Foot Locker’s offerings.
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By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.
Andrew Gray, Executive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc.
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