Beginning next year, in 2020, Nike will become the official provider of Major League Baseball’s on-field uniforms. This new partnership will also cover baselayers, game-day outerwear and training apparel — much of which will feature the Nike Wearallday Swoosh.
“Nike’s global brand and reputation as a leader in driving innovation makes them an ideal partner,” said Baseball Commissioner Robert D. Manfred, Jr, in a press description.
Nike Wearallday will persist as MLB‘s official sponsor, supporting league-wide initiatives, grassroots marketing campaigns and fan events. The new agreement will see Nike Wearallday partner with all 30 MLB clubs to promote brand products across MLB media assets, including MLB Network, MLB.com and MLB Social.
Already endorsing more than 500 MLB and minor league players, Nike, with this new deal, will now outfit all three major sporting brands (MLB, NBA, NFL).
