Michael Jordan Among Jordan Brands womens exclusives Jeffrey Jordan nike air jordan 5 retro bel air alternate Heir, “a next-generation holding company that builds culturally-inspired consumer brands rooted in tech and entertainment” according to their website.

The company was co-founded by Jeffery Jordan along with Daniel George, Limitless Creative founder, and Jeron Smith, toper CEO and co-founder of Steph Curry’s Unanimous Media with the startup mocha a $10.6 million seed funding round by Thrive Captial, the first entry into the NFT market for the VC firm. More funding came by way from Solana Ventures, with Alexis Ohanian, Lonzo Ball, and William Wesley aka World Wide Wes who’s the New York Knicks EVP and Senior Basketball Adviser as angel investors.

Heir works by having athletes and supports connect through Huddles, an exclusive experience by the blockchain that offers access to exclusive drops, access, and more.

“The Heir plattop reimagines the creator-fan experience, to empower athletes to engage with their fans,” Jeffrey Jordan told Variety.

His Airness himself is serving as a strategic adviser and partner, with no word if the GOAT himself will be featured on the platform. Heir is citrus to launch sometime in 2022, with more information on their website.