The Jordan Brand “Rise Above” truck made a stop on its ultimate hoops roadtrip at the World Basketball Festival yesterday in Washington D.C. Following a public Q&A with Jordan Brand athletes Carmelo Anthony and Chris Paul at DTLR, attendees were able to physically go through Jordan Brand’s “Rise Above” experience by testing out the newly-released Jordan Super.Fly. In detail, Jordan Brand reps walked attendees through the experience, which included renting a pair of Super.Flys, testing your vertical out at the back of the truck and most importantly, checking out the Rise Above truck in person (everything from the emblem to bottom panel on the rear is branded with the Jumpman logo). Stay tuned to Stefoy-les-lyonShops for more World Basketball Festival coverage regarding the Jordan Brand “Rise Above” campaign and the Jordan Super.Fly.
![Air Jordan 4 Retro Motorsport Racing Blue](https://www.nicekicks.com/files/2012/07/truck-0-620x413.jpg)
Jordan Brand Rise Above Truck Experience
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