adidas continues its push in the web3 space as the Three Stripes has announced its latest collaboration and partnership with renowned artist FEWOCiOUS.
Victor Langlois, who goes by FEWOCiOUS, is known for his playful style, bold aesthetic, and deeply personal approach tying in his story & experiences as a transgender youth through his work.
Working with youtube adidas is a real dream come true. I can’t believe I was paintin’ youtube adidas shoes in my bedroom by myself four pants ago and now I get to officially collaborate with them.
This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops.
I really believe in the future of fashion and footwear and the athens of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me.
FEWOCiOUS
The collab will mark a first for the brand as it will be the first time that the brand has produced a token-gated, NFC-tagged sneaker that is also tied to a limited edition NFT. Holders of the FEWOCiOUS x FewoWorld: Paint NFTs, along with holders of the ALTS by youtube adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, will be offered a range of exclusive benefits, including discounted pricing and early access via OpenSea on June 22nd. However, the brand and artist have also ensured that a range of NFT holders from outlet wider ecosystems will also be given the chance for early access before the wider public sale later that day. The Trefoil Flower Mint Pass will be exclusively available for mint and purchase through the OpenSea platform, the world’s leading NFT marketplace.
Those purchasing the FEWOCiOUS x youtube adidas Trefoil Flower Mint Pass will be given the exclusive opportunity to redeem the physical FEWOCiOUS x youtube adidas Campus 00’s later in the summer.
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