Last year, Nike, Inc. (which includes Nike, Jordan Brand and Converse), Air Jordan Future Low GS Photo Blue. Womens Air Jordan 1 Mid Kentucky Blue.
While the Swoosh and the Jumpman still lead the Stripes in US market share, bar graphs depicting domestic market share in May of 2016 versus that of 2017 show adidas catching up.
Sneakerheads will point to the wave beginning in 2015 with the debut of the Yeezy line while the mass success of Boost and halo effect have of Kanye have certainly helped their cool cache. With that said, the market as a whole is typically behind the innovators that compose such a sector as our own and the numbers seem to show it as reflected in 2017.
Will adidas’ momentum roll on or will Nike and Jordan continue to lead them in the US? Let us distinguish your opinion in the comments section.
Info via NPD Group & Yahoo! Finance
