Lauren London And Puma Embody The Forever Strong Mantra

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Brand ambassador Lauren London has elevated the women’s platform at Puma, bringing together her touch of style and background with their timeless classics. With their first capsule together, the duo has embodied London’s mantra of becoming “Forever Stronger.”

London’s first Puma capsule captures her West Coast background, featuring tones and comfortable fabrics that can be worn year-wide. It will include a T-shirt, a hoodie, and a slightly tweaked black and white Puma Suede, the former two including a blue heart representing Nipsey Hussle while the latter includes the “Forever Strong” branding. The campaign took place in different parts of the L.A. community, including the notable black-owned Simply Wholesome Restaurant & Store.

The Puma RBD Mid Jn31 is slated to release on June 25 for prices ranging between $30-$75 through puma.com. Puma future rider play on 37114980.