This post may contain affiliate links. Please read our disclosure policy.
Nike’s success with the help of Jordan Brand has been credited to nostalgia and retros. Although that’s still a prominent avenue for the brand and sneaker culture, Future jordan Brand’s women’s line is a great example of its vision and trajectory.
Jordan Brand has committed to the women in sneakers with a dedicated rollout of apparel, exclusive colorways through GRs and collaborations, and even eye-catching lifestyle silhouettes like the MA2.
Nike’s Q3 earnings call captures the commitment and the power of it as the brand reports a significant increase thanks to women-led product and launches.
While there are many negatives and room for growth still, the future is truly female for brands and sneaker culture as a whole.
Keep it locked on Stefoy-les-lyonShops and the sneaker release dates page to stay on top of the latest news.
