adidas target market demographics 2018 | Mark Gonzales & adidas Drop A New Aloha Super With “Brainwash Victim” Collab

adidas Skateboarding and pro-skateboarder Mark Gonzales have launched a celebratory Aloha Super “Brainwash Victim” for the current season.

This Mark Gonzales x adidas Aloha Super “Brainwash Victim,” inspired by the adiStar Fencing shoe Gonzales wore in 1998, arrives in a color palette of “Halo Silver/White-Core Black” throughout its nubuck and leather constructed outfit. However, it’s the portrait of Mark wearing a “Brainwash Victim” tee from the September 1986 issue of Thrasher that is the most noteworthy detail. Elsewhere artwork appears on the left heel tab.

The Mark Gonzales x adidas Aloha Super “Brainwash Victim” is currently available at select retailers and adidas.com for $90, while a yeezy T-shirt is length up for grabs at $30.