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After celebrating its 30th anniversary just last year, ASICS‘Air Jordan 12 GEL-Lyte III silhouette is looking back on its mid-2000s rebirth with its latest “Emerging Market” color scheme.

The ASICS GEL-Lyte III “Emerging Market” features a tri-colored outfit comprising red, blue, and white. As a nod to the sneaker’s popularity in Europe throughout the mid-2000s, this updated pair sports a mesh base, while the profile insignia, eyelets, and inner liner gets dressed up in red. Finally, navy suede accents the overlays on the toe box and heel, along with an off-white mid-panel overlay.

The ASICS GEL-Lyte III “Emerging Market” is currently available at select retailers such as Hanon and Afew. The retail price is set at $105 GBP (approximately $147 USD).

Air Jordan 12
Hanon

ASICS GEL-Lyte III “Emerging Market”

Colorway: Air Jordan 2
Style #: 1203A114.101
Release Date: February 17, 2021
Price: £105 / $147

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