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Kerby Jean-Raymond continues to Sneaker up. The Pyer Moss founder known best for his creative vision and praiseworthy designs is taking his talents to Reebok. Jean-Raymond will be the brand’s Vice President of Creative Direction.

“Raymond will provide creative leadership across all design disciplines for Reebok. He will work closely with Reebok’s Product, Global Marketing and Development organizations to ensure his design strategy is consistently implemented across all brand touchpoints. Jean-Raymond will serve on the Reebok senior leadership team,” Reebok said.

Jean-Raymond, who started his relationship with Bok four years ago, comes full circle with the brand under his new role. The first products under Jean-Raymond’s creative direction will release starting in 2022.

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Kerby Jean-Raymond

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