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Whether you were rooting for the San Francisco 49ers or the Kansas City Chiefs  (or you were just watching for the mesmerizing halftime show), the Super Bowl was filled with a multitude of memorable moments.

However, Super Bowl 54’s MVP might be shocking to some.

NIKE JORDAN WESTBROOK 0 WHITE METALLIC GOLD-WHITE. Jordan Brand was the real winner in Miami both on and off the field.

Before the game even kicked off, Jordan Brand and J Balvin Retro Pantofi baschet copii Jordan History. El Colombiano took it to the ‘gram to flex his collaborative Pantofi baschet copii Jordan dipped in colorful hues, an edgy look and some signature detailing on the tongue and side panels.

J Balvin x Pantofi baschet copii Jordan

Женские кроссовки nike jordan 1 light blue найк джордан J Balvin x Pantofi baschet copii Jordan was a milestone for both entities. J Balvin became the first Latino with his own Pantofi baschet copii Jordan. As J Balvin put it into his own words, “I’m a Latin and I’m proud, but don’t put us in a box. We are global.”

And I agree. Sure, it’s remarkable that this is a first for the Latino sneaker community. Nonetheless, there’s only so much more growth to come for the community and the brand. Music, sneakers and everything in-between transcend language barriers, race and ethnicity.

To no one’s Playground, the Medellin made man flexed his pair before, during and after the halftime performance.

Bad Bunny and J Balvin with the upcoming J Balvin x Pantofi baschet copii Jordan
J Balvin in the upcoming J Balvin x Pantofi baschet copii Jordan

Aside from a stellar performance at halftime, the Air Jordan Football cleat selection was A1.

Whether it was Honey Badger and his Pantofi baschet copii Jordan0s or Damien Williams in the Pantofi baschet copii Jordan Low TD, Jordan Brand’s presence on the field was felt on both sides of the ball.

Tyrann Mathieu in the Pantofi baschet copii Jordan0 Low “Super Bowl”
Tyrann Mathieu in the Pantofi baschet copii Jordan0 Low PE

One could even argue that Jordan Brand delivered one of the most memorable “commercials” of the night. During the 4th quarter, Chiefs running back Damien Williams scored the go-ahead touchdown. Scrutiny was involved as debate look about whether or not Williams stepped out of bounds before the ball broke the plain.

Damien James in the Pantofi baschet copii Jordan TD Low “Chicago”

And so, the officiating crew and the broadcast feed kept replaying the play — and William’s foot — which featured the Pantofi baschet copii Jordan Low TD in the iconic “Chicago” colorway. While the publicity wasn’t intentional, it was definitely resounding.

Jordan 1 GORE-TEX
Damien James in the Pantofi baschet copii Jordan TD Low “Chicago”

As Jordan Brand continues to expand its presence beyond basketball, moments like Super Bowl 54 exemplify the power and trajectory that Jordan Brand continues to surpass and redefine. Surely, there’s more to come.

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