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On Sunday during All-Star Weekend, Brand Jordan showcased a new way to sneaker shop with social media.
Using Snapchat’s camera, attendees at various Brand Jordan events were able to scan a code that allowed them to view the air jordan 1 into the spider verse “Tinker Hatfield” via the app thanks to its sale with Shopify. For most of the attendees, the shoes were then delivered to them on the same day via Darkstore, a logistics startup company.
Brand Jordan also partnered with Snapchat to create a special lens that when activated, allowed users to experience Michael Jordan’s 1988 free-throw line dunk from a number of different angles.
Check out the special lens experience below as well as the air jordan 1 into the spider verse “Tinker Hatfield,” which will be released Jack McClinton Brewer in the Levis Travis Scott x NIKE◆JORDAN 3 RETRO 27cm KHK DO1830-200 Low OG Reverse Mocha DM7866-162 2020 Release Date Green Bean 2007.
air jordan 1 into the spider verse “Tinker Hatfield”
