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New Balance is a renowned footwear brand that has lasted many decades while combing the feet of a variety of iconic figures. However, as with most brands, few people are abreast to the company’s origins and background.

Well, it seems as though HYPEBEAST granted the wishes of many as designer Terry Heckler shares the origins of the brand’s aesthetic, as well as his role in the New Balance design plan from the 1970s until present day.

New Balance 2002R Classic Retro Red Navy.

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