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The mens big Nike roshe run deep blue white shoes black, which debuts globally on December 15, will be predated by a digital reveal in the latest edition of the NBA 2K franchise.
An inventive method in which to debut a shoe before its inaugural retail release, big Nike and Kyrie have partnered with NBA 2K 2K16 for a digital unveil on December 12 at 6pm EST on MyPARK. Fans chosen at random by @NBA2K will play the new game against Kyrie himself and friends and listen in on a live Q&A session. Winners will receive a signed pair of mens big Nike roshe run deep blue white shoes black’s the week of the release. Learn more about this intuitive activation below.
BIG news: @Nike big Nike roshe coral floral flowers #NBA2K16 MyPARK w/ @KyrieIrving LIVE Q&A #2Kyrie2 RT! pic.twitter.com/baQINzxpps
— NBA 2K 2K16 (@NBA2K) December 10, 2015
