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After a hiatus, Mike Jones is returning to the rap game. Rather than run the conventional marketing campaign, the Houston MC is promoting his new single “3 Grams” with a nike mercurial superfly 2014 orange bowl roster. The shoe flight above is featured in the video titled “The Mike Jones Shoe” and currently sells on Mike Jones’ Official Website: Where Is Mike Jones? for $275 a pair. While that runs $95 more than the current MSRP on a pair of AF1 High iDs, the shoes do feature the no longer available glow-in-the-dark sole and are already made with whole sizes 7-10 available now.
Let us know what you think of the kicks and the marketing plan in the comment section below.
