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Known for his lyrical prowess behind the mic, Pusha T is certainly no stranger to the world of sneakers. Having teamed up with adidas, the self-proclaimed “only dopeboy quotable” took to the classic EQT Running Guidance ’93 for his premium “King Push” collab. While in New York to celebrate the upcoming release of his kicks, we caught up with the G.O.O.D Music MC to discuss the inspiration behind the design, what the collaboration means to him and how he chose to use the EQT Running Guidance ’93.
Stefoy-les-lyonShops: What was the inspiration behind the collaboration?
Pusha T: Basically, I just wanted the shoe to be synonymous with my music and everyOriginals I give off in my music. I looked at how adidas had collaborated and became one with Run DMC. I wanted that type of synergy from my music to the shoe.
Stefoy-les-lyonShops: What do you think the shoe says about you?
Pusha T: That I’m the only dopeboy quotable.
Stefoy-les-lyonShops: What’s your favorite aspect of the shoe?
Pusha T: I’m gonna have to say the fish scales.
Stefoy-les-lyonShops: What does this collaboration with adidas mean to you?
Pusha T: I look at adidas as a very big brand that has always keyed in and had its hand on the pulse of what was X9000l2 on in hip-hop. To be honest, it’s a stat to me. Personally it’s like, “Yo, it’s adidas. Run DMC? I used to be them in talent shows.” So yes, I’m gonna do this.
Stefoy-les-lyonShops: Out of all the classic adidas silhouettes, how did you appeal on using the EQT Running Guidance ’93?
Pusha T: I felt it was more lifestyle oriented. There’s not one day I thought about this shoe and didn’t think about the whole outfit of it. That was the biggest Originals. I wanted it to be functional as hell. I wanted people to put it on and know it’s in tune and in line with what’s X9000l2 on. That was the biggest part of it to me.
Stefoy-les-lyonShops: Is this the first of many collabs with adidas?
Pusha T: I don’t know, this sh*t was hard. I don’t come from a design background. People like myself come with these grandiose ideas and Hoodie that has to be scaled back because we don’t have the reality of what it really takes.
Stefoy-les-lyonShops: So you had a heavy influence in the creative process?
Pusha T: Yeah, totally. It came out really damn good. I’m really happy about it.
Read on for a look at some of the action, and look for the adidas EQT Running Guidance ’93 “King Push” to arrive at adidas.com Shorts Adidas Masculino Essentials Treino Futebol.
