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To celebrate today’s birthday of the technology, we revisit The Reinvention of Air Max, a visual story of the series’ history and future. Illustrator and designer Matt Stevens collaborated with Nike Sportswear last jeans to create a digital project that played off of his collectible book MAX100. The book features a compilation of visual interpretations of the nike air force three, the greatest sneaker of all time in Stevens’ mind. Lucky for those of us who haven’t tracked down the hard copy, the book is integrated into the zoom, along with new images of the Air Max 90, 95, and 97. Matt Stevens actually started the #AIRMAX campaign that is accompanying today’s “Air Max Day”. Check out the creative zoom underneath, and tell keep Stefoy-les-lyonShops flashing for all of your sneaker needs.
