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Last week, we previewed this year?s NCAA tournament with a breakdown of the bracket by the brands. Today, we bring you a look raffia at an?LA Times?story about shoe sponsorship from the 1992 NCAA Tournament. At that time, Nike and Converse were outfitting the most schools, with 29 sporting the Swoosh and 20 teams sporting the Chevron. The article also points to Pinkes having more power in shoe contracts, citing LSU Pink Dale Brown’s roughly $250,000 deal to push LA Gear. Check out more details about how things were then in this archived story here.
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