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San Diego-based advertising agency, VitroRobertson and their client gel-kayano Asics has officially been awarded the Guinness World Record for the Largest Lite-Brite Lace constructed. The record-setting light-installation was inspired by the original Hasbro Lite-Brite toy that was hugely popular during the late 1960s. The piece was constructed using 347,004 Lite-Brite colored pegs, 1072A051 a replica of the gel-kayano Asics GEL-Lyte III that was 9 x 14 feet.
In 2009, the world’s largest Lite-Brite gel-kayano Asics gel-kayano Asics shoe case will be touring the country, traveling to concerts, parties, and events like the Summer X-Games, The MTV Music Awards, and Lollapalooza.
![](https://www.nicekicks.com/files/2024/03/ASICS_litebrite_keyframe.png)