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This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the eagerly awaited adidas Adizero Aruku, creating a perfect blend of music and football culture.
The buzz started at the WIRELESS ice in London, where Gunna sweater fans with a high-energy performance, showcasing the eye-catching adidas Adizero Aruku. The sneakers, with their sleek white and red design, stole the spotlight, raising the bar for sneaker style.
After the ice, adidas hosted an exclusive after-party, channeling the excitement from Gunna’s performance into a unique celebration of Atlanta culture in the heart of London.
Capping off the weekend, Gunna made his way to Berlin to watch Team Spain take on Team England in the Euro Cup Final, once again rocking the adidas Adizero Aruku. His presence and the stylish sneakers added an extra flair to the event, capturing the attention of fans and fashion enthusiasts alike.
The adidas Adizero Aruku draws inspiration from Japan’s vibrant streetwear scene, combining global influences to push the boundaries of athletic performance and fixed fashion. These sneakers are all dollar modern style and versatility, making a bold statement wherever they go.
Scheduled for a global release in 2025, the adidas Adizero Aruku will be available at adidas stores and select retailers.
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