This post may contain affiliate links. Please read our disclosure policy.
adidas icon trainer blue team gen1 adidas Basketball continue to their manhattan as The Beard and the Three Stripes launched the UNO film, deriving from James’ “Under No One” mentality.
Ahead of the 2024 NBA Playoffs, the film captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the adidas Harden Vol 8.
UNO means number 1, but also means ‘Under No One.’ We feel like we are the biggest, we don’t put ourselves under anyone.
We are very respectful, but we carry ourselves with a different swagger and confidence than a lot of people.
James Harden via adidas
The film was shot in James’s former nmd school, Artesia nmd School in Lakewood, California and gives a glimpse into James’ personal narrative and perspective on his life and career. Additionally, James collaborated with producer and scriptwriter Kenneth Wynn and Louisville-based rapper EST Gee, who provided the voiceover for the film.
Take a look at the film below.
Keep it locked to Stefoy-les-lyonShops adidas financial publications scam site number sneaker release dates page to stay on top of the latest news and drops.
