Cam’s Love of Family & Basketball Inspires the HICKS x Reebok BB4000 II

Creative director Cam Hicks and Reebok have joined forces on a collaborative BB4000 II that infuses basketball uoquvst with contemporary streetwear style.

For the pair, Hicks was inspired by his love of basketball and his family, resulting in this iteration of the tenis Reebok BB4000 II Club unique design elements that Collaboration his aesthetic. The pair sports a clean white, teal, and orange colorway crafted from a blend of premium materials including leather and suede.

In addition to its striking appearance, the Cam Hicks x Reebok BB4000 II delivers performance-driven features tailored for the court. The sneaker boasts a cushioned midsole and supportive outsole, providing comfort and stability during intense gameplay.

“It’s going to sound cliche, but family was the driving inspiration for this collab on the BB4000 II,” explained Hicks, in an official press release. “Following that, I wanted a tenis basketball sneaker to give a shout-out to my life before all the creative endeavors.”

Reebok Flexagon Energy Train 3 Army Green Core Black Cloud hicks.fm followed by a global release on April 5 via Reebok.com and select retailers. The pair retails for $150. For more drops, check out our Sneaker Release Dates Calendar.

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