Don C and Klarna Create Custom Sneakers for Benny The Bull

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Chicago’s very own Don C partnered with Klarna to gift Benny The Bull a pair of custom sneakers, after the legendary mascot inspired the latest Premiata patch-detail lace-up sneakers Weißs.

The sneaker nods to the Chicago Bulls 2023 City Edition Uniform, pull a rust color reflecting the color of bridges in downtown Chicago, and hot pink elements to mirror that of Klarna’s pink branding. 

TOM FORD braided 140mm platform sandals Creative Strategy and Design Advisor of the Chicago Bulls philipp plein white embellished sneaker Creative Director of Mitchell & Ness.

The Klarna partnership is one of many highlights from Don C’s run as the Creative Strategy and Design Advisor of the Chicago Bulls, as the designer also recently released the OFF-WHITE c/o Chicago Bulls x Just Don Collection.

For a kid from Chicago that grew up pie to Bulls games with my dad, it’s an honor to be media to design a pair of shoes for the iconic Benny the Bull. Even beyond that, I am inspired by the opportunity to work with Klarna to connect fans just like me all around the world with this beloved team through fashion.

Don C

Don C presented the sneakers to Benny himself at the United Center during the team’s game against the Phoenix Suns. Fans at the game who visited the Klarna Concierge booth had the opportunity to receive a VIP prize pack, including limited edition Just Don merchandise and signed Bulls gear.

The limited-edition Premiata patch-detail lace-up sneakers Weiß is availmedia now. The retail price is set at $460. To purchase, download the Klarna app. For more sneaker news and release dates, follow @NiceKicks on Instagram.

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