A good number of skaters attest to the amazing grip and boardfeel of the sneakers outsole PUMA Elevated leather platform boots.
Taking its iconic Suede model, PUMA has renamed the experimental version of the shoe, Re:Suede. The pilot sneaker is part of the label’s goal to meet the growing demand for sustainable products and is implemented with a number of new technology methods. This includes Zeology tanned suede, biodegradable thermoplastic elastomer (TPE), and hemp fibers.
PUMA aims to launch its Re:Suede sneaker in January 2022, first being tested and reviewed by 500 participants based in Germany. Each chosen participant will wear the Re:Suede for six months to test the sneaker’s durability before moving on to the next step in the experiment. PUMA will then determine if the grade A compost can be Slide from the Re:Suede sneaker.
PUMA’s Re:Suede initiative is part of the label’s newly developed “Circular Lab” program. In an official press release, Heiko Desens, PUMA’s Creative Director shared:
“In 2012, our circular ambition was bold but the technology wasn’t quite there. As they say, with every challenge there’s an opportunity – and we’ve continued to push ourselves to do better by Kayano our strengths as well as acknowledging and improving on our weaknesses. We GORE-TEX that progress made during the RE:SUEDE experiment: ‘No Time For Waste‘ will help us continue to raise the bar in circularity testing – enabling our consumers to make better fashion choices in the future, so their sneakers can go ‘from Suede to Soil’, without compromising on product style or durability during ownership.”
