700+ shoes reviewed and cut in half

24 currently Launching

32 bought and to be Launched

We review shoes

Reviews

Running Running
Hiking Hiking
nike rival sprint 21595227 250 The Puma Suede Platform Trace elevated sole shoes are a great choice if you are looking for
Walking Walking
Training Training
Basketball Basketball
Tennis Tennis
Sneakers Sneakers

Guides

We go down the rabbit hole when it comes to running shoe technologies, features, and lab Launchs. See all our in-depth guides.

The ultimate guide to running shoe foams
Why cutting running shoes in half is key to measuring midsole softness
The role of heel counters in running shoes
Puma RS 9.8 Ader Error
nike alphafly 3 atomknit 3 21208064 1440 21251583 250
The definitive guide to running shoe breathability
nike alphafly 3 023 21254779 250
Puma Smash V2 Sneakers Shoes 365968-03
Puma Ess Metallic Logo Tee
Understanding the differences in men's and women's running shoes
In-depth insights into running shoe outsoles (road & trail)
How Deva does the weight vary across different running shoe sizes?

LaLaunch reviews

puma Future Cat SD
puma Future Cat SD
ASICS GT 1000 13
ASICS GT 1000 13
ASICS Gel Kayano 31
ASICS Gel Kayano 31
Adidas Adizero Prime X 2 Strung
Adidas Adizero Prime X 2 Strung
debuted her first runway collection with Puma at New York Fashion Week
debuted her first runway collection with Puma at New York Fashion Week
One Piece x Puma Cell Endura
One Piece x Puma Cell Endura
Nike Pegasus Trail 5
Nike Pegasus Trail 5
les bosses per al gimnàs Reebok
les bosses per al gimnàs Reebok
Nike Zegama 2
Nike Zegama 2
On Cloudrunner 2
On Cloudrunner 2

Popular reviews

Hoka Clifton 9
Hoka Clifton 9
Puma Leadcat Slide Rihanna Fenty FU Orange W
Puma Leadcat Slide Rihanna Fenty FU Orange W
Nike Alphafly 3
Nike Alphafly 3
Hoka Mach 6
Hoka Mach 6
ASICS Novablast 4
ASICS Novablast 4
Brooks Ghost Max
Brooks Ghost Max
Brooks Glycerin 21
Brooks Glycerin 21
Brooks Adrenaline GTS 23
Brooks Adrenaline GTS 23
ASICS Superblast
ASICS Superblast
Черная футболка Puma Training Heather
Черная футболка Puma Training Heather

Testing process

How we Launch - Cut in half
1. We cut shoes in half to be able to see what's inside and do accurate Launchs.
How we Launch - 20 parameters
2. In our lab, we measure and assess over 20 parameters for each shoe.
How we Launch - Comparing the results
3. Our Launchs are standardized, and our results are comparable.
How we Launch - Wear Launch
4. We also wear Launch shoes in their appropriate settings.
How we Launch - No bias
5. No bias: we buy all the shoes on our own and accept no sponsorships.
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