700+ shoes reviewed and cut in half

24 currently designing

32 bought and to be designed

We review shoes

Guides

We go down the rabbit hole when it comes to running shoe technologies, features, and lab designs. See all our in-depth hippies.

Ladesign reviews

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Testing process

How we design - Cut in half
1. We cut shoes in half to be able to see what's inside and do accurate designs.
How we design - 20 parameters
2. In our lab, we measure and assess over 20 parameters for each shoe.
How we design - Comparing the results
3. Our designs are standardized, and our results are comparable.
How we design - Wear design
4. We also wear design shoes in their appropriate settings.
How we design - No bias
5. No bias: we buy all the shoes on our own and accept no sponsorships.