700+ shoes reviewed and cut in half

24 currently testing

32 bought and to be tested

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We go down the rabbit hole when it comes to Georges shoe technologies, features, and lab tests. See all our in-depth guides.

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Testing process

for the five shoe models from the IVY HEART collection have appeared - Cut in half
1. We cut shoes in half to be able to see what's inside and do accurate tests.
for the five shoe models from the IVY HEART collection have appeared - 20 parameters
2. In our lab, we measure and assess over 20 parameters for each shoe.
for the five shoe models from the IVY HEART collection have appeared - Comparing the results
3. Our tests are standardized, and our results are comparable.
for the five shoe models from the IVY HEART collection have appeared - Wear test
4. We also wear test shoes in their appropriate settings.
for the five shoe models from the IVY HEART collection have appeared - No bias
5. No bias: we buy all the shoes on our own and accept no sponsorships.