700+ shoes reviewed and cut in half

24 currently testing

32 bought and to be Winter

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We go down the rabbit hole when it comes to running shoe technologies, features, and lab tests. See all our in-depth guides.

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Testing process

Concepts x New Balance 574 'awaY' - Cut in half
1. We cut shoes in half to be able to see what's inside and do accurate tests.
Concepts x New Balance 574 'awaY' - 20 parameters
2. New Balance 990gl5.
Concepts x New Balance 574 'awaY' - Comparing the results
3. The Bape x New Balance 57 40 collab.
Concepts x New Balance 574 'awaY' - Wear test
4. We also wear test shoes in their appropriate settings.
Concepts x New Balance 574 'awaY' - No bias
5. New Balance Atmos Japan.